Sunday, 18 December 2011
enjoyedthatsohereisanother
Every time I create another one of these it feels better and more rewarding than the last.
 |
| Another Dan Weiden quote, with a little help from Michelangelo. |
copyandimage
Here I present the first of many, hopefully.
I love the simplicity (if i thought anyone was reading this and I was trying to impressed them - but end up looking like a tit - I would say "vulnerable simplicity"). You cannot hide behind the layers. Blah blah...
I love the simplicity (if i thought anyone was reading this and I was trying to impressed them - but end up looking like a tit - I would say "vulnerable simplicity"). You cannot hide behind the layers. Blah blah...
 |
| Evil Kenevil' failed Wembley Stadium London bus jump with W+K Portland Motto. |
 |
| Me at Grand Canyon. Words rearranged from Eleanor Roosevelt. |
Tuesday, 6 December 2011
theworldsbestcornershop (TM)
Across the road from the office is the C&S Grocers..
To those in the office we know it more fondly as "Joe's".
It is your traditional corner shop.
Stuff packed high to the ceiling in no particular order (a little unfair but adds to the scene setting).
It is a truly family business with father (Joe), mother, daughter and son.
Joe is getting increasingly frail so the family have been more and more active the last year or so.
Although it does pretty good business from our office (I alone spend far more than I should on crisps, chocolate and the occasional Mr Kipling).
There is no hiding it is a tough existence.
Every time I walk past (strangely not in), I have the same thought...
How can a creative, strategic and successful marketing agency, only 20yards down the road, make their business better?
We are paid by some of the most famous and successful brands in the world, surely we can deliver some improvements to Joe's.
This ambition always leads me to ask the same questions:
Q1. what is it about Joe's that makes it Joe's (the brand personality), and do I need to change this or embrace it to deliver success
Q2. where would this success come from (target audience)? A corner shop is just that, a shop on the corner - meaning locality is king - I can't see a global mail order business developing but never write it off.
Q3. Should I keep my big, agency-twisted nose out of their lives and enjoy what they do?
Q4. Will I ever do anything about it (this post is at least a start)?
The best I have at the moment is this...
A simple rebrand to The Best Corner Shop In The World... Ever (TM)
This simple trademark does nothing more than package and the celebrate everything that makes Joe's Joe's.
From the 27 year old stickers on the door.
To the appalling but occasionally worthy-of-a-pass-on jokes that the son has every day (blog/twitter)
The magic is in the promotion and some clever branded paper bags.
Who wouldn't want to have something, be it a Twix or some bog roll, from the greatest corner shop in the world?
The footfall question is easy enough, there are 2 x Co-ops, a Sainsburys and a Tesco all within 5 minutes...
The thought continues...
To those in the office we know it more fondly as "Joe's".
It is your traditional corner shop.
Stuff packed high to the ceiling in no particular order (a little unfair but adds to the scene setting).
It is a truly family business with father (Joe), mother, daughter and son.
Joe is getting increasingly frail so the family have been more and more active the last year or so.
Although it does pretty good business from our office (I alone spend far more than I should on crisps, chocolate and the occasional Mr Kipling).
There is no hiding it is a tough existence.
Every time I walk past (strangely not in), I have the same thought...
How can a creative, strategic and successful marketing agency, only 20yards down the road, make their business better?
We are paid by some of the most famous and successful brands in the world, surely we can deliver some improvements to Joe's.
This ambition always leads me to ask the same questions:
Q1. what is it about Joe's that makes it Joe's (the brand personality), and do I need to change this or embrace it to deliver success
Q2. where would this success come from (target audience)? A corner shop is just that, a shop on the corner - meaning locality is king - I can't see a global mail order business developing but never write it off.
Q3. Should I keep my big, agency-twisted nose out of their lives and enjoy what they do?
Q4. Will I ever do anything about it (this post is at least a start)?
The best I have at the moment is this...
A simple rebrand to The Best Corner Shop In The World... Ever (TM)
This simple trademark does nothing more than package and the celebrate everything that makes Joe's Joe's.
From the 27 year old stickers on the door.
To the appalling but occasionally worthy-of-a-pass-on jokes that the son has every day (blog/twitter)
The magic is in the promotion and some clever branded paper bags.
Who wouldn't want to have something, be it a Twix or some bog roll, from the greatest corner shop in the world?
The footfall question is easy enough, there are 2 x Co-ops, a Sainsburys and a Tesco all within 5 minutes...
The thought continues...
Monday, 5 December 2011
thestartofsomethingsomething
Now then.
Simplicty of copy with aspirations of Dave Trott.
A dumping ground for inspiration to rival http://www.notcot.org/.
A personal checklist of daily achievement.
Gosh.
Where to start?
An attractive woman of course.
Simplicty of copy with aspirations of Dave Trott.
A dumping ground for inspiration to rival http://www.notcot.org/.
A personal checklist of daily achievement.
Gosh.
Where to start?
An attractive woman of course.
Boom.
Subscribe to:
Posts (Atom)